BING BONG BOOK
♮ In a crowded marketplace where brands compete relentlessly for attention, sound has become one of the most powerful, and least understood, drivers of connection. Bing Bong: The Ultimate Guide to Leveraging Music for Effective Brand Marketing offers a timely, incisive exploration of how music and sound shape memory, emotion, and brand value.♮ Drawing on more than 15 years of real-world experience, the book traces the author’s journey from musical obsession to marketing innovation, grounding theory in practice.♮ It examines the psychology of sound, the mechanics of the music business, and the strategic role music plays in brand architecture, equity, and growth.♮ From iconic advertising campaigns to the rise of sonic branding, the book reveals how sound moves consumers from awareness to loyalty.♮ At its core is a definitive guide to sonic experience: how brands create, deploy, and measure sonic identities that endure.♮ Through case studies of global leaders, original frameworks, and insights from more than 50 industry experts, Bing Bong also looks ahead to AI-generated sound, voice-first platforms, spatial audio, and a future where brands are heard as much as they are seen.♮ With a foreword by Alexandre Perrin, PhD, Professor of Music Business at Berklee Valencia, Bing Bong equips marketers, brand leaders, and creatives with the insight to navigate and shape the next era of brand communication.♮ Bing Bong: The Ultimate Guide to Leveraging Music for Effective Brand Marketing is your comprehensive resource for understanding and harnessing the transformative power of music and sound.Scheduled for release in 2026🥸 Charles' LinkedIn
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Charles Gadsdon is a seasoned music industry executive with almost two decades of experience in leveraging the power of music for effective brand marketing.As the former Global Director of Growth and Partner at one of the world's top music agencies Songtradr, to the CEO of the strategic brand consultancy QE, Gadsdon has worked with some of the biggest brands globally, including Apple, AccuWeather, Google, Samsung, Coca-Cola, Haleon, Nike, BMW, Vodafone, McDonalds, LEGO, Mastercard, O2, Nescafé, Shell, Santander, AXA and Parley For The Oceans, among others.Gadsdon's expertise extends beyond just working with brands; he has also collaborated with leading brand consultancies (Boston Consulting Group, Interbrand), advertising agencies (BBDO, BBH, Havas, Leo Burnett, McCann, MullenLowe, Ogilvy, Omnicom, Publicis Group, Saatchi + Saatchi, WPP) and design agencies (Coley Porter Bell, Design Bridge & Partners, Dragon Rouge, Elmwood, Futurebrand, Landor, Lippincott, Pentagram, Radley Yeldar, Seymour Powell, Siegel+Gale, Wolff Ollins).With a deep understanding of the impact music can have on brand perception and consumer engagement, Gadsdon has shared his insights and expertise through various publications (MusicWeek, Brandingmag, LBB) and podcasts (Propeller, The Set-up), earning recognition (The Drum) and awards (D&AD, Cannes Lions) for his work.His new book, "Bing Bong: The Ultimate Guide to Leveraging Music for Effective Brand Marketing" promises to be a comprehensive resource for brands and agencies seeking to harness the power of music in their marketing efforts.Accomplishments and Accolades
- Top 1% Music Industry Voice on LinkedIn with over 17k followers
- Exited two successful ventures, including MassiveMusic's acquisition in 2021
- Founder of Born Slippy, a mission-driven ocean conservation content platform
- Investor in Songtradr, a leading music licensing platform
- Investor in Portfolio Collective, a community platform for professionalsWith his extensive experience, industry recognition, and passion for leveraging music in brand marketing, Charles Gadsdon is poised to share invaluable insights and strategies in his upcoming book for brands, marketers and music fans alike.
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© 2026 Bing Bong Book